Introduction There is a common misconception in the nonprofit sector about storytelling that I want to address: It’s that any story that demonstrates the impact…
Nonprofit story bank: Why you need one now
In the nonprofit world, a story bank is like a life jacket. It keeps you: But, many nonprofit professionals don’t know about them, don’t use…
Copywriting: How nonprofits frequently collect these 2 missed opportunities
Introduction You wouldn’t believe how easy it is to collect missed opportunities when your website copywriting is not up to par. In fact, I can…
Why strategic communications impacts all nonprofits’ bottom line
Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
3 important copywriting lessons I’m taking into 2023
This past year, I have learned so many copywriting lessons, which also double as personal life lessons as well. While they haven’t been easy lessons…
[Part 2] 3 case study myths that are costing you time and money
Introduction Does writing case studies actually produce benefits or are people just peddling myths? In part one of this series, I answered this question: Case…