Customer pain points are too costly to ignore. Your entire business should be or already is based on solving a particular problem. So, I’m not…
Social media isn’t working: 3 reasons why and how to fix them
“My social media isn’t working! Why?” You’ve probably come across something like this in the past or currently. While there seems to be simple explanation,…
Now is the perfect time to update your communications strategy
We’ve now seen the brand statements. We’ve seen these companies, organizations and businesses fail and fail some more. (Un)fortunately, it has placed them under intense…
Social justice brand statements: 3 reasons why yours are completely wrong
Social justice brand statements are all the rage now. For the past week, all kinds of companies, institutions and organizations have made them. These statements…