A couple of weeks ago on LinkedIn, expert marketer Liz Willits wrote a post about two reasons why SaaS copy is boring these days: 1.…
B2NPO marketing: Avoid these 3 mistakes when marketing to nonprofits
Contrary to popular belief, business-to-business (B2B) companies can connect with the nonprofit sector via their products and services. Seriously, nonprofits need to get stuff done…
Quick tip: Make readable website copy
This seems like obvious advice, but you’d be surprised at how often readability gets overlooked. It’s not just about losing the fancy jargon in the…
Improve your marketing efforts with this valuable resource
As a copywriter, I try to share as many resources with people as possible. This is especially the case with marketing resources. Learning about the…
Is killer copywriting all you need to increase sales?
Many companies and organizations believe that killer copywriting is all you need to increase sales. Why? Well, since copywriting is persuasive, it should compel people…
3 reasons why DIY copywriting is a bad idea
Introduction When a copywriter says, “I can do that for you”, they don’t mean what you think they mean. There’s another, less obvious sentiment in…