Introduction Does writing case studies actually produce benefits or are people just peddling myths? In part one of this series, I answered this question: Case…
[Part 1] 3 case study myths that are costing you time and money
Introduction Does a case study actually produce benefits or are people just peddling myths? Are case studies really worth the hype? There are some B2B…
Success story briefs: Use them to save you valuable time
Introduction Success story briefs are well worth your time. As I’ve mentioned on my blog before, success stories are exactly what they sound like: stories…
Case studies and success stories: Are they really that different?
While case studies and success stories are often used interchangeably, they really shouldn’t be. There are three fundamental differences between them: Case studies Success stories…
AI copywriting: Will it replace human copywriters for good?
People, myself included, have been discussing this question. There have been arguments that range from absolutely impossible to very likely in the near future. Also,…
Quick tip: This is how often you should post on social media
One of the biggest questions that marketing professionals have asked is:“how often should a nonprofit post on social media?” If you’ve ever Googled this question…