Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
3 important copywriting lessons I’m taking into 2023
This past year, I have learned so many copywriting lessons, which also double as personal life lessons as well. While they haven’t been easy lessons…
3 simple ways that case studies provide social proof
As a complete sales asset, case studies provide social proof of whatever a company or organization claims. Social proof is exactly what it sounds like:…
[Part 2] 3 case study myths that are costing you time and money
Introduction Does writing case studies actually produce benefits or are people just peddling myths? In part one of this series, I answered this question: Case…
How to repurpose content for every platform: Split it up!
Introduction The question of how to repurpose content for every platform is a complicated one. In my opinion, the answer is just as much about…
Learn about content marketing with these helpful videos
As a copywriter, I try to share as many resources with people as possible. This is especially the case with marketing resources. Learning about the…