As a complete sales asset, case studies provide social proof of whatever a company or organization claims. Social proof is exactly what it sounds like:…
Nonprofit case studies: why they need compelling details
Introduction Nonprofit case studies represent a win-win situation: Your target audience gets a specific glimpse into the work you do and the success you can…
Nonprofit case studies: 5 benefits you should know about
Introduction Nonprofit case studies are the underdogs of content marketing. Despite offering immense value, nonprofit organizations still overlook them. Previously, I wrote about the importance…
Case studies: 5 reasons why your edtech company needs them now
Case studies are the best kept secret of marketing. Edtech professionals don’t often mention them while discussing marketing collateral, but they should! Yesterday, I read…