bar graph that shows that 83% of people read case studies in full

#1: Quotes from real people (and the right people)

Clients’ words are credible

Executive summary of case study by Yapla about Urban Development Institute
Yapla case study

#2: Thorough demonstration of how the product/service works

  • Challenges DoorDash faced trying to communicate with B2B customers
  • Description of solutions context that HubSpot provided to DoorDash
  • Results of the work HubSpot did with DoorDash to engage their B2B customers
  • Call to action for the DoorDash case study

The right questions matter just as much as the story

#3: Use of metrics

Over to you

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