Are you looking to break the nonprofit sector tradition of leaving website copy to collect dust for years?
If so, you’ve found the right experienced nonprofit website copywriter to help you out. You know that updating website copy is important to increase brand value and find new ways to engage with your target audiences. Unfortunately, not everyone sees it that way, which leaves people like you with a heaping pile of challenges, including:
- Diminishing value of website copy SEO
- Disconnection from target audience wants, needs and pain points
- Brand inconsistency that harms your reputation, especially if services/products have changed
- Facing unique value propositions pitfalls that stall any updates
So, you’re left with abysmal analytics that you can’t figure out how to change. You need a service (and a website copywriter) that allows you to take a systemic approach to making that change. My website copywriting service is the most effective way to systematically get your copy in tip-top shape using language your target audiences understand.
A few clients that have used my website copywriting service:
What’s in website copywriting?
Website or web copywriting helps you boost your online engagement, improve your search results ranking and engage with the right audiences. It helps you build the authority and credibility of your nonprofit organization. It’s like a first date introduction (in perpetuity), but for your nonprofit organization. There’s never a bad time to make a change to your website copy.
Here’s what a strong website copywriter should give you:
- Copy that centres the audience
- Consistent use of voice, tone and language
- On-page SEO
- Strong calls to action
- Copy that doesn’t overpromise
- Clear value propositions
- Compelling storytelling
- Copy with value: It solves a problem, offers a solution, provides answers etc.
- Resolve possible objections
- Clear and concise, easy to read and scan
- Copy that makes conversions easier
What are the benefits of working with a website copywriter like you?
- A website copy makeover without breaking the bank: My website copywriting service saves you time and money that you would be spending trying to figure out what isn’t working about it.
- More brand awareness without lifting a finger: With fresh website copy, you’ll be better positioned to get in front of the right audiences on a more frequent basis, beating out the competition.
- Gain a strong website copy foundation without fear: You can be confident that you’re working with someone who builds a foundation (functionality, purpose, strategy), emphasizes structure (SEO, UX), brings creativity (tone and voice) and understands appearance (persuasive language), in order to update any copy.
What kind of website copywriting services do you offer?
- General website copywriting for any page on your website
- Product-specific webpages
- Web-based marketing collateral, such as newsletters
- Blog pages
How do I know my organization needs better website copywriting?
Ask yourself the following questions:
- Have you updated your website copy in the last 6-12 months?
- Do your analytics show that people are using your website effectively?
- Are all of your webpages optimized for SEO?
- Is your website user experience and mobile-friendly?
- Is your key messaging reflected in your website copy?
- Do your website’s search results appear structured, indexed and highly ranked?
If you answered “No” to any of these questions, now is the time to update your website copy!
Pricing/Features
Nonprofit copywriting
Boost your website copy with more than just bells and whistles.
- 6 pages (max. 800 words per page)
- UX and SEO, including focused titles, metatags and keywords as well as navigability, information hierarchy and readability analysis
- 2 rounds of revisions
- Discovery meeting
- Background research
- Consultation with your internal team
- Deliverable: Brand new website copy + Easy-to-use website copy strategy
Starting price: $2,200
Nonprofit copywriting workshop
Get instant feedback, clarity and recommendations in 1 hour.
- Analysis of 1-2 webpages of copy
- Evaluation of language, voice, tone, SEO and structure
- Expert advice about what to clarify and why
- Recommendations about how to start
- Scheduled session on your schedule
- 1-1 or group session
- Deliverable: A recording of our session that you get to keep.
Flat fee: $900
Add-on
Get 20% off of this add-on with a purchase of the website copywriting service.
SEO keyword research
Make your nonprofit website easier for the right people to find, visit and engage with.
- Analysis of your Google Analytics
- Assessment of technical and on-site SEO
- Consultation of various keyword research tools to find the best ones for you
- Consultation of your strategic documents
- Consultation with your internal team
- Deliverable: A mini-report of keyword research findings, current SEO practices, trends in Google Analytics and keywords to consider and reconsider
Flat fee: $1550
NOTE: When you book your consultation, indicate if you’d like this add-on.