Do you ever struggle to find the right approach to storytelling that saves you time, keeps your organized and captures success with ease?
Many people like yourself are probably really annoyed about how challenging it is to do storytelling in a way that captures success consistently. It isn’t because of a lack of talent or skill. Rather, it’s that you’re missing an approach that’s customizable. There are so many things that get in the way of doing it efficiently, including:
- Time to identify story opportunities
- Competing or changing priorities
- Outdated storytelling processes
- Lack of strategy or structure, such as a story bank
You need a service that helps you tell stories efficiently and effectively with foundation, structure and a strategy that actually works. My success story service is the most effective way to build your capacity for storytelling and easily capture success without fear.
A few clients that have used my success story service:
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Read the Laidlaw project summary that details how I created impact stories for their annual reports.
What’s in a success story?
A success story helps you build credibility around the work your nonprofit organization does. It helps you help your audiences empathize with the causes you fight for. A success story builds a bridge between your organization’s mission and values and what your audiences care about. It’s like story time at the library, but for your nonprofit organization. There’s nothing wrong with an investment in a stress-relieving storytelling process.
Here’s what goes into a success story:
- A compelling hook
- An interesting story topic
- Clear indication of equity and inclusion principles
- Relatable tone and voice
- Ethical use of language
- A clear storyline with characters that don’t get lost in the story
- Humanized supporting evidence, proof, data and facts
- Clearly stated impact/change/success
- Inclusion of key messages
What are the benefits of choosing to do storytelling that captures success with you?
- Never run out of stories again: You receive more than the actual stories. As my client, you’ll receive a foundation, structure and strategy for your stories so that you can collect, store and share them at any time.
- Highlight the successes your audiences want to read about: With new success stories, you’ll be able to show your audiences how your organization’s mission, vision and values come to life.
- Pave the way for content repurposing: You can be confident that as your strategic plan evolves, so will your key communications elements, such as your messaging.
What types of success stories do you write?
- General success stories
- Impact stories
- Annual report stories
- Stories for webpages, such as blogs
- Newsletter and email-based stories
- Stories for events, presentations and speeches
How do I know I need success stories?
Ask yourself the following questions:
- Is gathering stories for your annual report easy?
- Do you maintain relationships with people who have previously used your organization’s services?
- Do you have social proof that your products, programs or services work?
- Are your stories creating the engagement that you want?
- Do you have or use success stories?
- Is there a story strategy, foundation or structure in place?
If you answered “No” to any of these questions, now is the time to get success stories for your nonprofit, charity or social impact business.
Pricing/Features
Success stories
Capture your impact on a regular basis.
- Discovery meeting
- Background research, consultation and interviews
- Story strategy, foundation and structure
- SEO-focused titles, metatags and keywords
- 2 rounds of revisions
- Free story bank guide
- Deliverable: 3 success stories (max. 650 words per story) over one month
Starting price: $2,250