Get answers with a communications audit

Is your organization’s approach to marketing and communications making you feel less confident, and you don’t know what to do about it?

You’re not the only one who could use a communications audit. Many nonprofit professionals like you, who are responsible for marketing and communications, are confused about how to meet strategic plans, goals and objectives. Unfortunately, people like yourself end up working without key things, including:

• Clear direction
• Evidenced-based reasons to head in that direction
• Opportunities to build capacity for marketing and communications
• A way to do your work and be available to your team

You need a service that gives you data and evidence that shows you answers no one can argue with, dismiss or deprioritize. My communications audit service is the easiest way to know if your charity’s, social impact business’s or nonprofit organization’s marketing and communications are headed in the right direction.

A few clients that have used this service:

Read a behind-the-scenes blog post about the communications audit I did for Family Service Toronto.

What’s in a communications audit?

A communications audit helps you confirm what’s working and what isn’t about your marketing and communications practices, approaches and strategies. It helps you document the wins, gaps, missed opportunities and growth opportunities.

Each audit includes: A deep analysis of the scope, an evaluation of your practices, insight from you and your team, recommendations from me and a plan to get you started. It’s like a check-up at the doctor’s office, but for your nonprofit organization. There’s nothing wrong with making your health a priority.

What are the benefits of receiving a communications audit from you?

• More clarity about your marketing and communications: The audit reveals details about what is working, what is not working and what you should be doing based on the findings.
• Time and money saved on business decisions: With a new communications audit, you’ll know the truth about your marketing and communications budget allocation…because you now have evidence to support your decisions!
• Tighter alignment with strategic plans: You can be confident that as your strategic plan evolves, so will the key elements of your communications strategy, such as your messaging.

What types of audits can you provide?

• Internal/External audit: Is there alignment between your internal and external communications?
• Channel audit: Which channels are you using and how effectively are you using them?
• Brand messaging audit: Do your communications follow your visual and editorial style guides?
• Content audit: Are your content and topics appropriate for your target audiences?
• Tone and voice audit
• Industry standard audit: Are you implementing the best practices for your channels?

How do I know my organization really needs a communications audit?

Ask yourself the following questions:

• Have you revisited/updated your website content in the last 6-12 months?
• Does your content reflects your brand positioning, impact, goals and/or objectives?
• Is your organization undergoing a rebrand?
• Has your strategic plan changed substantially?
• Do the links, buttons and pictures in your online content work?
• Are you using communications best practices?

If you answered “No” to one or more of these questions, then your organization needs a communications audit.

Pricing/Features: