Create a communications strategy

Have you ever needed a blueprint that helps you do marketing and communications work faster, more effectively and with confidence, every time?

You know that a communications strategy for your nonprofit, charity or social impact business will relieve you from starting from scratch all the time. In fact, it’ll help you do your job even better! However, not everyone in your organization understands that. So, I’m guessing that your day-to-day activities probably include:

• Squeezing time from other priorities to meet expectations for online engagement
• Unnecessarily starting from scratch with marketing and communications activities
• Noticing missed opportunities for thought leadership
• Wondering why you seem to be doing this work alone

You need a service that guarantees that marketing and communications will no longer be an afterthought at your organization. My communications strategy service is the smoothest way to build the internal capacity of your nonprofit, charity or social impact business.

A few clients that have used my communications strategy service:

Visit my portfolio to learn about how I developed a social media strategy for Story Planet.

What’s in a communications strategy?

A communications strategy helps you create a strong foundation for all of your communications across your organization. It helps you explain what you’re going to do with regard to communications and why by stating your high level goals and objectives.

You may be wondering if you need a communications strategy or plan. Here’s a handy explanation: A communications strategy describes your point A, which is where you are and your point B, which is where you want to be. It’s like a meeting with a guidance counselor, but for your nonprofit organization. Nothing wrong with some assistance.

What are the benefits of developing a communications strategy with you?

• Take pride in new and strong alignment with your organizational goals and objectives: The strategy gives you new processes and practices that best support the short- and long-term activities, goals and objectives of your organization.
• Easier buy-in for strategic approach for marketing and communications: With a new strategy, you’ll be able to effectively negotiate its inclusion in all organizational activities and reduce instances of conflicting priorities.
• Eliminate your silo for good: An effective communications strategy eliminates your silo because it helps you provide clarity on what responsibilities your team can take on and what roles they can play, encouraging team collaboration.

What types of communications strategies can you create?

• Organizational strategies
• Content strategies
• Social media strategies

How do I know my organization really needs a communications strategy?

Ask yourself the following questions:

• Are your external communications strategically aligned with your mission and vision?
• Do you have key messaging for each target audience?
• Does your organization have marketing communications fundamentals that are available to everyone?
• Do you have documented website and social media content policies?
• Do you have established communication goals and objectives?
• Do you know why you are using certain communications best practices?

If you answered “No” to one or more of these questions, you need a strategy for your nonprofit, charity or social impact business that gets your marketing and communications in order.

Pricing/Features

Add-ons

Get 20% off of one or both add-ons with a purchase of the strategy development service.

NOTE: When you book your consultation, indicate if you’d like one or both of the add-ons.