Craft your brand messaging

Does the day-to-day inconsistency of your organization’s brand messages stress you out?

Brand messaging development in the nonprofit sector is often treated as an afterthought. You know that clear brand messaging builds authority, increases public trust and encourages deeper engagement with a brand. However, when it lacks clarity or tailoring, you’re stuck following orders that lead you to the same undesired results, such as:

• Lack of online engagement
• Diminishing thought leadership
• Zero alignment between content and organizational mission, vision and values
• Marketing tactics that look like spam

You need a service that allows you to show the heart of your organization’s work. My brand messaging service is the most effective way to stop trying to reach “everyone” and start reaching the right target audiences.

A few clients that have used my brand messaging service:

What’s in brand messaging?

Brand messaging helps you communicate the right messages to the right audiences in words they understand. It helps you explain the mission, vision and values of your nonprofit organization with the utmost consistency. It’s like tailoring a suit, but for your nonprofit organization. Nothing wrong with wanting to look sharp.

What are the benefits of crafting brand messaging with you?

• Receive documentation that’s hard to argue against: Ultimately, my brand messaging service gives you documented ways that everyone, including your colleagues and superiors, should perceive and promote the organization’s brand.
• Easily tailor your key messages to each of your audiences: With the development of new and improved brand messaging, you’ll be able to creatively repeat messages that emphasize your organization’s mission, vision and values with quick tweaking and smart tailoring.
• Demonstrate your organization’s value with confidence and clarity: You can be confident that improved brand messaging will better position your organization to build capacity for marketing and communications, stand out among the crowd and draw the right audiences in.

What kind of brand messaging can you provide?

• Brand messaging guidelines
• A brand messaging framework
• Brand messaging insights and recommendations
• Evaluation of key documents for brand messaging

How do I know my organization really needs better brand messaging?

Ask yourself the following questions:

• Do you have key messages per platform?
• Do you have a brand strategy or messaging framework?
• Are your mission, vision and values consistently represented in your external communications?
• Do your staff have a shared understanding of your what your organization does and why?
• Are you clear on what the organization’s unique value propositions are?
• Do you have an up-to-date brand guide that isn’t just about visuals?

If you answered “No” to any of these questions, now is the time to use my nonprofit brand messaging service.

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