Introduction
Nonprofit case studies represent a win-win situation: Your target audience gets a specific glimpse into the work you do and the success you can create. You get the buy-in and trust of that same audience, whether it’s your donors, clients, participants or other key stakeholders. Ultimately, case studies demonstrate that you know how to solve problems that matter.
But, the stories within these case studies are not enough. Details matter.
How do you include case study details?
Case study details and data confirm and clearly demonstrate the impact of a project. Case studies are called “studies” in part because the details prove how and why you solve problems well. However, any and all details are not necessary. You want compelling and interesting details that bring your stories to life. You also want details that add validity and credibility to your story. Lastly, you want details that address questions that readers may have about your story.
Let’s say you want to create a case study about the playground that your organization brought to a community you serve. Readers may have questions like:
- How far away was the nearest playground before the one you built opened?
- How many children and families are in the community?
- Why wasn’t there a playground built before now?
- How much did it cost to build the playground?
If you were to write a section about the nearest playground to the community prior to the one you built, which statement would you choose from the following:
- “The playground was very far away from the community”
- “The closest playground to the community was 2km away, which is not within walking distance.
One states the obvious and the other states the context that makes obvious one of the problems you solved. Which one draws you in?
Give your prospects measurable results
Compelling and interesting details are important components of case studies. However, there’s a way to take them to the next level: including measurable results. Your prospects and clients want to know that you can deliver desirable outcomes. Measurable results clearly show some kind of improvement, adjustment, increase or positive impact that is quantifiable. The best way to show measurable results is to include before-and-after details. Here are some ideas to get you started:
- Costs before vs. after
- Participant numbers before vs. after
- Funding increase
- Positive feedback increase (e.g., percentages, averages etc.)
- Increase of use of product, service, program (e.g., attendance)
BONUS: Neil Patel’s 8 Tips For Creating an Effective Case Study
I know it’s probably obvious by now, but I want to note that quantitative data is not reserved for for-profit companies. Nonprofit organizations have quantitative data as well (let’s be real: funders require it!). If you aren’t collecting it, get started sooner rather than later. It’s not just great for case studies; quantitative data is great for all your marketing collateral, reports, resources, donor communications and more.
Over to you
Nonprofit case studies are detailed studies of how your organization creates success and lasting impact. While they are challenging to make and put together, they are well worth the effort. In my opinion, the most important skill anyone needs to put a case study together is asking the right questions. If you know how to engage with people to get those important details, you’re well on your way to creating a case study that works in the client’s favour and yours.
If you’re still stuck, contact me today and let’s get started.