A couple of weeks ago, I wrote about common questions people have about email marketing. I know that it can be a complicated topic to understand. But in my opinion, it’s worth understanding for one simple reason:
Email is not going anywhere.
According to OptinMonster, email is the most used communication channel, quite literally. Almost 100% of people check their email on a daily basis. That fact alone should drive you to start thinking about how you can use that channel to reach more people.
I’m not suggesting that you start a newsletter or start sending emails to every single client right now. I am suggesting that you figure out ways to incorporate email marketing into what you already do.
For example, if you have an upcoming campaign, it may be helpful to figure out how to send your key messages and calls to action via email. If anything, it’s worth testing out. You don’t lose anything by trying something new.
This is why I decided to do something different: I want to help you think through this process.
Enter pop quiz that I created! It’s short, simple and to the point. I thought to myself, “why not put readers to the test?”. So, I created this quiz in part to help you test your own knowledge but also to get a sense of what your experience has been with it. Good luck!
If you want to further your knowledge on this kind of marketing, check out this introductory article by MailChimp.
And whenever you’re ready to get started on crafting stories for that email or newsletter, let’s get in touch.