Skip to the communications decision tree Every nonprofit uses communications (e.g., content, plan, strategy etc.) to reach their target audiences, raise brand awareness and visibility…
Quick tip: If you want to change the copy, make a strong business case for it
If you want your copywriter to changes to copy, make a strong business case for it. Here’s what I mean: Let’s say you hire a…
Is killer copywriting all you need to increase sales?
Many companies and organizations believe that killer copywriting is all you need to increase sales. Why? Well, since copywriting is persuasive, it should compel people…
Quick tip: Make customer pain points crucial to your business
Customer pain points are too costly to ignore. Your entire business should be or already is based on solving a particular problem. So, I’m not…
Now is the perfect time to update your communications strategy
We’ve now seen the brand statements. We’ve seen these companies, organizations and businesses fail and fail some more. (Un)fortunately, it has placed them under intense…
Social justice brand statements: 3 reasons why yours are completely wrong
Social justice brand statements are all the rage now. For the past week, all kinds of companies, institutions and organizations have made them. These statements…