Introduction The development of a project roadmap is a very overlooked part of the project planning process. The assumption is that you can figure out…
Quick tip: If you want to change the copy, make a strong business case for it
If you want your copywriter to changes to copy, make a strong business case for it. Here’s what I mean: Let’s say you hire a…
Resource: How to choose your target audience [video]
This week, I want to help you learn how to choose your target audience. Last week, I wrote a blog post about how to learn…
Style guides: Why you need this undefeated champion of marketing, right now
Style guides are necessary to your marketing and communications efforts. They provide structure and guidelines for all of your communications. They set the tone (literally)…
Quick tip: Answer this vital question before you write anything
Writing is not always linear. Some people start at the beginning with the introduction. Others start with the conclusion and work backwards. However, no matter…
Is killer copywriting all you need to increase sales?
Many companies and organizations believe that killer copywriting is all you need to increase sales. Why? Well, since copywriting is persuasive, it should compel people…