Introduction Media Literacy Week is next week! To celebrate, I want to explore the importance of media literacy, the news about Facebook and the edtech…
Case studies: 5 reasons why your edtech company needs them now
Case studies are the best kept secret of marketing. Edtech professionals don’t often mention them while discussing marketing collateral, but they should! Yesterday, I read…
Whose imagination?: The promise of edtech
This week, I want to write about edtech and its promise of progress. My reason is simple – I don’t believe in it. That may…
Now is the perfect time to update your communications strategy
We’ve now seen the brand statements. We’ve seen these companies, organizations and businesses fail and fail some more. (Un)fortunately, it has placed them under intense…
Social justice brand statements: 3 reasons why yours are completely wrong
Social justice brand statements are all the rage now. For the past week, all kinds of companies, institutions and organizations have made them. These statements…
Education Technology: Girls are seriously missing from the conversation
Girls education and education technology are two conversation happening, separately. In the former, educators and major tech companies attempt to increase girls’ engagement with Science,…