Many companies and organizations believe that killer copywriting is all you need to increase sales. Why? Well, since copywriting is persuasive, it should compel people…
Whose imagination?: The promise of edtech
This week, I want to write about edtech and its promise of progress. My reason is simple – I don’t believe in it. That may…
3 reasons why DIY copywriting is a bad idea
Introduction When a copywriter says, “I can do that for you”, they don’t mean what you think they mean. There’s another, less obvious sentiment in…
How to get rid of copywriting jargon: Lose the fancy words
A lot of companies and organizations wonder how to get rid of copywriting jargon on their marketing collateral. Copywriting jargon refers to copy that is…
Hire freelance writers: They’re the next best thing for your business
For many organizations and companies, to hire freelance writers is to assume no cause for action. Rather, people prefer to do everything in-house or spread…