What happens when missing nonprofit communications fundamentals rears its ugly head? Highlights Before: The challenge When your organization is halfway through its strategic plan, you…
Case Study: Powerful annual report stories for Laidlaw Foundation
Impact stories show the world how Laidlaw practices its vision and values Highlights Before: The challenge Laidlaw Foundation is no stranger to using nonprofit storytelling…
Case Study: Helpful social media brand guidelines for Story Planet
How guidelines helped Story Planet better understand their communications needs Highlights Before: The challenge Sophie Lyons had just become the Communications Manager of the Story…
Case Study: Professional editing for BIPOC Executive Search
How a missed deadline turned into a professional editing and proofreading mission Highlights Before: The challenge It was the late afternoon and Sedina, someone I…
Case Study: Important eLearning content for TMU’s CELT
Structuring and developing land acknowledgement eLearning modules Highlights Before: The challenge Land acknowledgements are encouraged of post-secondary professors and guest speakers who come for events…
3 simple ways that case studies provide social proof
As a complete sales asset, case studies provide social proof of whatever a company or organization claims. Social proof is exactly what it sounds like:…