Style guides are necessary to your marketing and communications efforts. They provide structure and guidelines for all of your communications. They set the tone (literally)…
Quick tip: Make customer pain points crucial to your business
Customer pain points are too costly to ignore. Your entire business should be or already is based on solving a particular problem. So, I’m not…
Social justice brand statements: 3 reasons why yours are completely wrong
Social justice brand statements are all the rage now. For the past week, all kinds of companies, institutions and organizations have made them. These statements…