Introduction There is a common misconception in the nonprofit sector about storytelling that I want to address: It’s that any story that demonstrates the impact…
Story bank guide: How to build an effective storytelling system
I created a story bank guide to help nonprofit organizations, charities and companies do storytelling better. If you want to employ better storytelling tactics, define…
Copywriting: How nonprofits frequently collect these 2 missed opportunities
Introduction You wouldn’t believe how easy it is to collect missed opportunities when your website copywriting is not up to par. In fact, I can…
How to develop a brand identity your customers will remember
Introduction To develop a brand identity is to keep older customers happy and get new ones curious about your work. However, I know that this…
4 ways to improve your brand storytelling in 2022
It’s the New Year and your team has set goals and intentions for the company. I’m sure there are wonderful things in there like improving…
Quick Tip: Your brand story doesn’t need to include everything
Your brand story is more than just a marketing effort. It’s a way for your target audience to connect and buy-in to the brand experience,…