Introduction Nonprofit case studies are the underdogs of content marketing. Despite offering immense value, nonprofit organizations still overlook them. Previously, I wrote about the importance…
Quick tip: This is how often you should post on social media
One of the biggest questions that marketing professionals have asked is:“how often should a nonprofit post on social media?” If you’ve ever Googled this question…
3 reasons why nonprofit copy is boring
A couple of weeks ago on LinkedIn, expert marketer Liz Willits wrote a post about two reasons why SaaS copy is boring these days: 1.…
B2NPO marketing: Avoid these 3 mistakes when marketing to nonprofits
Contrary to popular belief, business-to-business (B2B) companies can connect with the nonprofit sector via their products and services. Seriously, nonprofits need to get stuff done…
SEO for non-profits: 5 ways to get started right now
Introduction More and more organizations are realizing the importance of strong marketing and communications, especially when it comes to search engine optimization (SEO) for nonprofits.…
Quick tip: Make readable website copy
This seems like obvious advice, but you’d be surprised at how often readability gets overlooked. It’s not just about losing the fancy jargon in the…