Introduction Nonprofit strategic communications are an often overlooked part of communications. I want to address this. A few weeks ago, Imagine Canada, a national charitable…
3 important copywriting lessons I’m taking into 2023
This past year, I have learned so many copywriting lessons, which also double as personal life lessons as well. While they haven’t been easy lessons…
3 simple ways that case studies provide social proof
As a complete sales asset, case studies provide social proof of whatever a company or organization claims. Social proof is exactly what it sounds like:…
Quick tip: Refresh your website content when you’re running out of time
Let’s say you want to update your website content, but you’re not ready to dive in all the way. You know that you want to…
[Part 3] 3 case study myths that are costing you time and money
Introduction Do case studies really have such a high return on investment or ROI? There are some B2B SaaS companies and even nonprofits out there…
[Part 2] 3 case study myths that are costing you time and money
Introduction Does writing case studies actually produce benefits or are people just peddling myths? In part one of this series, I answered this question: Case…