If you’ve read my About page, you already know my freelance writing journey. But what you may not know is how much failure lies between…
Is killer copywriting all you need to increase sales?
Many companies and organizations believe that killer copywriting is all you need to increase sales. Why? Well, since copywriting is persuasive, it should compel people…
Whose imagination?: The promise of edtech
This week, I want to write about edtech and its promise of progress. My reason is simple – I don’t believe in it. That may…
3 reasons why DIY copywriting is a bad idea
Introduction When a copywriter says, “I can do that for you”, they don’t mean what you think they mean. There’s another, less obvious sentiment in…
Quick tip: Make customer pain points crucial to your business
Customer pain points are too costly to ignore. Your entire business should be or already is based on solving a particular problem. So, I’m not…
How to get rid of copywriting jargon: Lose the fancy words
A lot of companies and organizations wonder how to get rid of copywriting jargon on their marketing collateral. Copywriting jargon refers to copy that is…