In order to understand why social media isn’t working for you, you have to understand what it is first. Social media is a great tool…
Quick Tip: Your brand story doesn’t need to include everything
Your brand story is more than just a marketing effort. It’s a way for your target audience to connect and buy-in to the brand experience,…
Resource: How to choose your target audience [video]
This week, I want to help you learn how to choose your target audience. Last week, I wrote a blog post about how to learn…
5 easy ways to learn about your target audience
To learn about your target audience is to set your business up for success. Without knowing anything, you’ll likely experience challenges figuring out what to…
Style guides: Why you need this undefeated champion of marketing, right now
Style guides are necessary to your marketing and communications efforts. They provide structure and guidelines for all of your communications. They set the tone (literally)…
Quick tip: Answer this vital question before you write anything
Writing is not always linear. Some people start at the beginning with the introduction. Others start with the conclusion and work backwards. However, no matter…